![Battle for Attention (1).png](https://static.wixstatic.com/media/fb8a33_bdee7cd4340f4f1eb72755ab8d083fc6~mv2.png/v1/crop/x_24,y_874,w_1997,h_302/fill/w_960,h_128,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Battle%20for%20Attention%20(1).png)
SONIC BRANDING
MobiCastle
Sonic Logo
Comforting innovation. Singable melodic logo to support recall and feel like a warm hug.
Star Finch Studio
Sonic Signature + Sonic Logo
Playful yet innovative & designed to capture attention. This logo incorporates birdsong which evokes a sense of safety and tranquility, rooted in our evolutionary instincts—birds sing when there are no predators around. It also works to reinforce the brand's finch-inspired imagery, enhancing the visual memorability.
The video showcases the brand's Sonic Signature—an extended version of the more compact sonic logo. The latter provided in the audio-only format below.
Inner RAE
Sonic Identity + Sonic Logo + Brand Anthem
Sonic identity designed to reinforce the brand's caregiver archetype. We created many audio assets to be used throughout the customer journey. These assets were derived from the sonic ingredients and the brand anthem to create podcast theme music + branded transitions & bumpers, and of course, a memorable sonic logo to be used in content marketing and paid ads.
![Battle for Attention (1).png](https://static.wixstatic.com/media/fb8a33_bdee7cd4340f4f1eb72755ab8d083fc6~mv2.png/v1/crop/x_24,y_874,w_1997,h_302/fill/w_846,h_128,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Battle%20for%20Attention%20(1).png)
ADVERTISING MUSIC & SOUND DESIGN
YWCA
Original Music & Sound Design
Canon USA
Sound Design & Music Mixing
InsideTrack
Sound Design & Music Mixing